CVA (Conjoint Value Analysis)

CVA is the traditional, full-profile conjoint analysis, similar to the first conjoint methodology proposed in the 1970s. It can display either one or two products at a time. It may be used for paper-based or computer-based interviewing. It is useful for both product design and pricing research, when the number of attributes is about six or fewer.

Conjoint Models

  • CBC (Choice-Based Conjoint) more
  • ACBC ((Adaptive Choice Based Conjoint) more
  • ACA (Adaptive Conjoint Analysis) more
  • CVA (Conjoint Value Analysis) more
  • MaxDiff (Maximum Difference Scaling or Item Scaling) more