Image Protection

CatalystMR safeguards images published in online web surveys so that they cannot easily be captured or published on websites. A secure key and dynamically generated “watermark” images are placed atop new product concepts and ad tests. The watermark contains each respondent’s unique email address, panel identification code, or other personal identifier and is displayed over an image. The identifier cannot be erased from the image. A survey respondent therefore cannot publish the image from the web survey without revealing their identity.