IA Blue Book The Source For Insights Solutions
Where Qualified Buyers Find Research Partners
Produced by the Insights Association, IA Blue Book is a convenient, highly-targeted and trusted source for professionals who seek partners, products and services to conduct consumer, opinion and marketing research. IA Blue Book has been partnering buyers and providers of research services and related products for 50+ years.
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Article: Implications for ASCO’s cancer drug scorecard by Tim Deckman 07/14/2015
Article: B2B Research Essentials Guide by Jim Whaley 09/07/2019
Blog: Creative Test – Research for an Ad Campaign by Provoke Insights 05/08/2018
Blog: QUALITATIVE MARKET RESEARCH: PROS & CONS OF MOVING YOUR STUDY ONLINE by Fieldwork 03/31/2020
Blog: Everything I Should’ve Known About Urgent Care Centers But Didn’t by Colin DiBenedetto 09/30/2015
Blog: NEEDLE IN A HAYSTACK: FINDING LOW INCIDENCE MEDICAL RESPONDENTS by Fieldwork 06/03/2019
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Focus Group FacilityData Collection Methodologies – Qualitative – Marketing Research Recruiting Services
Data Collection Methodologies – Quantitative – Internet/Web Based Surveys
Marketing Research Central Location Testing Facility (CLT)
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Data Collection Methodologies – Qualitative – Home Use Product Testing/Product Placement
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Interviewing Specialties by Audience – Interviewing Medical Professionals
Data Collection Methodologies – Qualitative – Focus Group In-Person Moderation & Focus Group Analysis
Research Methods – Taste Tests/Sensory Tests
Interviewing Specialties by Audience – Consumer Products/Consumer Services Marketing Research
Data Collection Methodologies – Qualitative – Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience – Business-to-Business Interviewing
Related Services and Providers – Field Data Collection Management
Data Collection Methodologies – Quantitative – Computer-Assisted Telephone Interviewing (CATI)
Interviewing Specialties by Audience – Healthcare Interviewing (consumer health conditions)
Data Collection Methodologies – Qualitative – Marketing Research Video Streaming Services
Interviewing Specialties by Audience – Mock Jury/General Opinion Interviewing Specialties
Research Methods – Business-to-Business Research Methods
Data Collection Methodologies – Qualitative – Online Focus Groups - Hosting & Moderation
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