- Research & Data Quality
- Article
ARF Town Hall: Ad Measurement’s New Identity Challenge (Event Summary)
The ARF convened this Virtual Town Hall to explore the advertising ecosystem’s response to the demise of Android-supported third-party cookies at the end of 2021 and the identity-challenging tracking restrictions Apple has put into place.
The Town Hall featured three presentations from different perspectives: Charles Ping, Managing Director, EMEA, Winterberry Group; Jamie Seltzer, Global Managing Director, MarTech and Data Strategy, Havas Media Group; and Mainak Mazumdar, Chief Data and Research Officer, Nielsen.
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